The Myth of the Solo-preneur

The Myth of the Solo-preneur

By Michelle Hutchinson When I first made the decision that I was going to leave the corporate world and build my own business I thought “How hard can it really be?  So many are doing it and making money.”  My reality was quickly shattered when I realized...
Why Do We Cut Off the Ends of the Pot Roast?

Why Do We Cut Off the Ends of the Pot Roast?

Michelle here…and as an efficiency coach here at Smart Women’s Coaching® I usually look at the oldest processes in your business first.  You know…the ones you’ve been doing for so long that you don’t even think about them anymore.  You...
Maximize the Sales Power of Your Business Story

Maximize the Sales Power of Your Business Story

By Gail Martin Stories sell.  Stories reach us in a deep and memorable way that sales pitches do not. What is the story of your business? Sometimes, part of the story is about you, the business owner. Sometimes, the story is built around the owner’s passion to...